About Us

We consult and partner with our clients to responsibly harvest non-renewable and renewable natural capital profitably while maintaining ecosystems that all creatures, including humans, must have to live.
Why


Life is Great
We can responsibly extract the non-renewable resources that our current quality of life demands, while maintaining a healthy balance of our renewable natural capital which is equally in demand. Further, we can insure the demands for non-renewable natural capital in one part of the world do not jeopardize the renewable natural capital in another part of the world, compromising one culture’s quality of life for another.
A Comprehensive Approach
It isn’t difficult to look across our global landscape and observe the scars of past societal demands of the earth’s resources. While there have been robust efforts and significant financial investments to remediate and restore impacts that have historically occurred and right the wrongs, we have not always been successful. Some fixes are not immediate. Some are not possible at all. And in some cases, our actions have caused greater problems than the initial impacts. It’s time that we simultaneously look at alternative, comprehensive and practical approaches to maintaining our quality of life and our earth’s natural capital.

Finding Profits and Win-Win Solutions
The Name and the Logo
Joule is the international unit of energy named after James Prescott Joule and his discoveries in the fields of electricity and thermodynamics in the 1800’s. Appropriately, Joule’s motivation for conducting his research is largely attributed to improving the productivity and profitability of his family’s company and industry, ale and porter brewing.

- Perching Sites
- Nesting Sites
- Nesting Materials
- Particulates Scrubbing
- Shade
- Wind Break
- Sound Attenuation
- Carbon Sequestration
- Soil Stabilization
- Food Source
- Indirect Food Source
- Lumber
- Heat Production
- Energy Production
- Water Purification
- Hurricane/Typhoon Buffering
The upper portion of our logo symbolizes an evergreen tree being buffeted by the wind. The bottom portion represents an extracted metal such as gold. In its entirety, the logo is a stylized energy symbol. The logo was designed to represent the non-renewable and renewable resources of natural capital.